For my media class my group had to make a 30-45 second advertisement that had to do with any family related issue. A couple weeks ago we talked about advertisements and the six facets they need to include if people are going to watch them.
The six facets are:
1) Perception (is the advertisement attention getting?)
2) Emotional/affective (does the advertisement stimulate wants. touches the emotions, or elicits feelings?)
3) Cognitive (does the advertisement explain what it will do for the consumer?)
4) Association (is the "product" transformed into something special?)
5) Persuasion (is the advertisement compelling and persuasive?)
6) Behavior (does the advertisement make the viewer want to take some action?)
-Creativity (not one of the facets, but important)
I would encourage you to remember these as you watch commercials. It is really interesting to see what people do with commercials and how much they try and get us to watch them!
Oh! I love your movie!! Great job! I think I really like it because of the emotional part--I will have a baby end of next semester and will still have one more year 'til I graduate. This movie makes me happy :)
ReplyDeleteFunniest one I've ever seen for my class! Nice work!
ReplyDeleteI really like your guys' commercial. So funny. Good work!
ReplyDeleteI LOVED your video Kristine. It was so creative!! I couldn't help but think that maybe this particular subject is on your mind...;) Haha jk. Great job again!
ReplyDeleteLoved this! One of my favorites! I am pregnant right now, so I am glad I am doing the cool thing. Such a relieve. Could your group post it somewhere? I would like to see it again and show my mom. She would appreciate it.
ReplyDeleteNatty,
ReplyDeleteIf you click on the little YouTube button at the bottom right hand of the movie clip, it will take you to YouTube and you can share the video from there. :)